Chemists reclaiming chemicals for £1m

26 November 2008  

From a press release of from The Royal Society of Chemistry:

The Royal Society of Chemistry is today reclaiming the word chemical from the advertising and marketing industries.

It has been misappropriated and maligned as synonymous with “poison”. The Advertising Standards Authority (ASA) recently defended an advert which perpetuated the myth that natural compounds are free of chemicals.

The truth, as any right-minded person will say, is that everything we eat, drink, drive, play with and live in is made of chemicals – both natural and synthetic chemicals are essential for life as we know it.

The RSC is offering a £1m bounty to anyone that can provide evidence of something—anything—that is “100% chemical free”.

Dr Neville Reed, a director of the RSC, said today: “I’d be happy to give a million pounds to the first member of the public who could place in my hands any material I consider 100% chemical free.

Finally, someone standing up to the purveyors of woo and their fantastic1 claims.

Read the full press release.

  1. in the original sense []

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Comments

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5 Responses to “Chemists reclaiming chemicals for £1m”

  1. nullifidian on November 26th, 2008 9:28 am

    Cheers Reed. :-)

  2. Clare on November 26th, 2008 10:25 am

    That's fantastic! I am heartily amused. :)

  3. Reed Braden on November 26th, 2008 6:19 pm

    Glad to have you back on the blogosphere.

  4. nullifidian on November 27th, 2008 4:30 am

    Cheers, TW, it's been a bit of a trek!

    Not sure I put too much work into this one. I even had the press release sent to me, so I don't even have the excuse of having dug it out myself!

  5. T_W on November 27th, 2008 12:55 pm

    Glad to see you back and that is a great post. I listen to people talking about things not having any chemicals in every day – and every day it causes an argument. I am glad I am not alone!

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